NBCOlympics.com generated just $5.75 million in online video ad revenue from the Olympics according to eMarketer estimates acquired by the WSJ. NBCOlympics.com frustrated fans (and advertisers) by withholding live video of key events from the site and chose not to syndicate the video to other sites, limiting its viral reach. By comparison CBS Sports claims it made $23 million from streaming the NCAA March Madness basketball tournament this year after dropping registration requirements and allowing video to be embedded across multiple portals
(via cynopsis.com)
