The French call eating a Hamburger with your hands pure regression. I call it just plain American.
Eat a hamburger.
Beginning a few years ago but picking up momentum in the past nine months, hamburgers and cheeseburgers have invaded the city. Anywhere tourists are likely to go this summer — in St.-Germain cafes, in fashion-world hangouts, even in restaurants run by three-star chefs — they are likely to find a juicy beef patty, almost invariably on a sesame seed bun.
“It has the taste of the forbidden, the illicit — the subversive, even,” said Hélène Samuel, a restaurant consultant here. “Eating with your hands, it’s pure regression. Naturally, everyone wants it.”
It is a startling turnaround in a country where a chef once sued McDonald’s for $2.7 million in damages over a poster that suggested he was dreaming of a Big Mac. Hamburgers were everything that French dining is not: informal, messy, fast and foreign.